Search Engine Un-optimization

SEO, Search Engine Optimization; it means everything to your website because if you decided to put your business online, this is what is going to make it visible. No matter how good your website design is, or the amazing functionality, or your outstanding contact page; if you didn’t do “the Search Engine Optimization”, you won’t get any visitors, and you website will be lost in a sea of billions of web pages.

This afternoon, searching for web designers on Google, I only could find a few that included SEO in the basic package, then I asked myself if this shouldn’t be a mandatory feature.If I was a customer who wanted a brand new website and a friend of mine recommended me someone he knew he was a good website designer, I would probably follow my friend’s advice. But even coming from a good source like a friend, you still know nothing about websites. The only thing it matters to you is what you website look like, the functionality and putting it online. The rest is more or less irrelevant because you don’t know the rest. Good web design or development companies would tell the customer about the existence of SEO and the purpose of it, they would give the customer the choice of purchasing the service and tell about the consequences of not optimizing the website.

Today this shouldn’t be a plus but a must have, so why this is seen as an extra and why we keep charging the customer if this is a must? There is not question we are giving the customer the choice of purchasing or not purchasing SEO services. But if the customer doesn’t want to purchase SEO services, then we all know what’s going to happen to that customer, aren’t we? So this is morally wrong. Is that because Search Engine Optimization is too hard to implement and it takes a lot of resources, time and effort, that it needs to be excluded from a basic package? When a customer orders a brand new website, the customer should expect a finished product and I mean finished, with SEO included. Unfortunately there are many customers out there that have already paid to have their business online, and without knowing that their website is not search engine optimized. Others know because once, they were asked to have it optimized and they decided not to have it for whatever reasons. When a customer ask for a brand new website, we should give them SEO included or at least the basics plus the knowledge of how to do it themselves.

Looking at the future I can see SEO included in any brand new website, the reason is because this is a fundamental component in today’s websites where competition is getting harder, and where un-optimized websites are constantly sinking to the bottom of a dead rubbish dump.