SEO, Search Engine Optimization; it means everything to your website because if you decided to put your business online, this is what is going to make it visible. No matter how good your website design is, or the amazing functionality, or your outstanding contact page; if you didn’t do “the Search Engine Optimization”, you won’t get any visitors, and you website will be lost in a sea of billions of web pages.

This afternoon, searching for web designers on Google, I only could find a few that included SEO in the basic package, then I asked myself if this shouldn’t be a mandatory feature.If I was a customer who wanted a brand new website and a friend of mine recommended me someone he knew he was a good website designer, I would probably follow my friend’s advice. But even coming from a good source like a friend, you still know nothing about websites. The only thing it matters to you is what you website look like, the functionality and putting it online. The rest is more or less irrelevant because you don’t know the rest. Good web design or development companies would tell the customer about the existence of SEO and the purpose of it, they would give the customer the choice of purchasing the service and tell about the consequences of not optimizing the website.

Today this shouldn’t be a plus but a must have, so why this is seen as an extra and why we keep charging the customer if this is a must? There is not question we are giving the customer the choice of purchasing or not purchasing SEO services. But if the customer doesn’t want to purchase SEO services, then we all know what’s going to happen to that customer, aren’t we? So this is morally wrong. Is that because Search Engine Optimization is too hard to implement and it takes a lot of resources, time and effort, that it needs to be excluded from a basic package? When a customer orders a brand new website, the customer should expect a finished product and I mean finished, with SEO included. Unfortunately there are many customers out there that have already paid to have their business online, and without knowing that their website is not search engine optimized. Others know because once, they were asked to have it optimized and they decided not to have it for whatever reasons. When a customer ask for a brand new website, we should give them SEO included or at least the basics plus the knowledge of how to do it themselves.

Looking at the future I can see SEO included in any brand new website, the reason is because this is a fundamental component in today’s websites where competition is getting harder, and where un-optimized websites are constantly sinking to the bottom of a dead rubbish dump.

There is something interesting about the Android market, and it is Steve Jobs. He wanted to destroy the Android O.S by playing a stupid patent war, still I am in shock because I adore him. Fortunately for all of us, he failed.

Everything in our world, some way or another, evolves. It is not just belong to biological populations but things like electronic devices, for example. Let’s call these devices ‘products’. Competition plays an important role on this evolution. A fact is, that without competition there is not evolution or if there is any, it takes more time for a product to evolve.

Apple is making sure that Steve Job’s wishes of destroying Android or any other, who “copy” Apple, is still in Apple’s work schedule. Apple’s paranoia is creating a war never seen before, a war where evolution of a product is no longer possible; at least that’s what it comes into my mind in the first place.

We all know how the Android phone Samsung Galaxy SII looks very close to the iPhone. Samsung copying? the answer is maybe. But look around you! And tell me what you see. Right now I am sitting in my desk in front of the computer, and I can see things around like pens, highlighters, speakers, a PC tower, etc…

Wow!, They all look so similar to other pens, highlighters, speakers and other PC towers, but nobody, nobody own a patent that says that you cannot put a lid on a pen, or you cannot use ink on that pen. Now imagine if Microsoft tells you that you are not allowed having any windows at home. What?!!

In 2011, a smartphone is a product that looks like a smartphone and does not looks like a toaster. When our eyes see the smartphone as an object, our cells in our eyes send a message to the brain and the brain converts this message into a meaningful vision. We know the functionality of that object because we have one and our brain associate this functionality with the object, the object and the functionality makes the concept.

For us, the concept for a smartphone is what we are expecting of an object, known as smartphone, to have. It has a group of common characteristics that we all expect it to have. A pen also has a group of common characteristics that we all expect it to have, but Apple, in some ways is making sure that you cannot put a lid on that pen.

Is evolution of a product no longer possible? Well, if you cannot put a lid to a pen, what else could you put? The answer is nothing because the lid is the concept, it has a purpose. But if you think of evolution, you will know that evolution always find its ways. In this case we assume we cannot put a lid to the pen so what else can we put instead?

Nothing again, we cannot put the lid but we can think of other ways to make a pen without a lid. What about if there is a company that says that they have the patent for a pen without lid that you can hide and show the ball point by pressing the push button? It all becomes stupid but the thing is that evolution will find its way through. Samsung together with Android will find its way through, and this is a fact.

I doubt that Apple never copied anyone. Apple created the first monitor in 1980 and that looked a lot like a TV to me!